[Ultra-Fast Drying: Ultra-fast is not just a concept at Blex; it elevates your glam game in JUST 5 minutes with powerful revs up to 110000rpm and propelling air speeds at 20m/s. Fresh C-Shaped Design: Our exclusive C-shaped design is currently the only one on the market - chic design for unique souls. Our C-shape design enables a broader blow-drying area as well as the ability to dry hair in the hollow part providing better drying straightening and silky-smooth results. C stands for Caring: 200M Plasma Ions help reduce static. Plasma Technology infuses super-fine moisture-rich plasma ions during drying for healthy-looking hair that is smoother and shinier. No Heat Damage:Automatically detect and adjust temperature 100 times per second for precise styling at optimal temperature.It enhances smoothness by 65% boosts shine by up to 100% and reduces frizz by up to 50%. "C is for cloud-like: Weighing just 346g - lighter than a cappuccino - our lightest hair dryer ensures your arms wont feel the strain even when drying thick or long hair. No more feeling like youre lifting a dumbbell every time you blow-dry!" Note: Power switch button press it for 3 seconds to turn on/off.]